I love my Vokey wedge, but c'mon...
Got an email the other day about the opening of Vokey.com, a sub-site of Titleist selling the Brian Vokey-designed wedges. As you may or may not know, Titleist also has a separate site for their Scotty Cameron line of putters. This is pretty cool because any time you have a separate website for your putters (or whatever other equipment that is being offered) you know that it's there for a good reason, and that is to highlight the importance or exclusivity of said equipment.
The Vokey.com website tries to do what the Scotty Cameron website does, which is to highlight their products and explain why they are great, giving a little bit of history or design explanation from the creator(s) and some player testimonies...just not in as much detail. As I was browsing the site I noticed a new wedge included in the Vokey lineup - the Vokey TVD 60.
The TVD 60 will be released in a limited-edition batch of 600. Limited-release stuff is gobbled up by club junkies and if the response to the limited release is anything as good as Cameron's limited release stuff, 600 wedges will end up selling in no time flat. But somehow I don't think that Titleist is concerned as to whether or not they can move those 600 wedges...I know they can.
The TVD 60 has, according to the site, a high-performance sole and sole relief. The bounce surface (which is "crescent-shaped") is cambered to keep the club from bouncing but also has enough sole width and bounce angle to prevent digging. There is heel, toe and trailing edge relief that is designed to keep the club's leading edge close to the ground from a variety of playing positions. The wedges also inherit the machined grooves and face of the Spin Milled models.
The price? $250 according to the website. But that price also includes some personalized stamping that you can have added such as a set of initials, your choice of shaft and grip. But why pay $250 for a "custom" wedge that is actually stock, and differs only slightly from the Spin Milled version which is over $120 cheaper? The only real difference I see is that the TVD has a sole grind (the other Vokeys do not) and more relief.
I guess I'm just disappointed that the website didn't really have the content I was expecting. The Vokey.com site was lauched primarily to highlight the TVD wedge but the site didn't go into explaining the wedge as well as I had hoped. I know that this site is a work in progress; the Cameron website started that way and has grown into its own subculture, it seems. I hope that more loft and bounce options will be available in the future. Perhaps the creation of the site was meant to be a way to guage the amount of interest generated by the TVD?
I'm sure the TVD is a terrific piece of equipment but $250 seems a bit steep for a wedge, a tool that is actually disposable, at least in my opinion. If you play many rounds and hit a lot of balls your wedges will eventually lose their bite - take a brand-new wedge out to a practice bunker and hit some balls and you'll realize that you're slowly wearing down the face of the club. Maybe it's the exclusivity of the club that will attract people, but if you're looking versatile wedges with multiple loft and bounce options, companies Cleveland and Callaway will have your head spinning with a dizzying amount of choices. With the addition of wedge master Roger Cleveland to the company lineup, Callaway now has 2 different grinds available (PM and C-Grind) in addition to their regular sole for the same price as any other wedge, and if true customization is the name of your game then you can have a Scratch or Chikara wedge completely tailored to your preference and swing style instead of an off-the-rack single-option Vokey TVD for the same price.
Or you can take a $120 Spin Milled to your nearest bench grinder and create your own.



